You can sit all day and read column after blog after column about how misused Dolph Ziggler, Daniel Bryan, Kofi Kingston are. We even talked in-depth on the Creatively Endeavored Pulsecast about Ziggler and Bryan’s spot in WWE. While we and others are all correct in blaming the WWE for not handling stars like that, but today the WWE is on the stand for one SuperStar they are completely swinging and missing, or not swinging at all these days; Zack Ryder. The WWE has taken a completely different step in booking their talent the past few years. Instead of running eight, nine or ten different story lines at any given time, they are taking the route of putting over stars of the past and using throw away matches to squash mid card talent to main event talent with nothing to do. It’s been the same for what seems to be the last two years. Why can’t Zack Ryder be part of that? Even if he’s just ‘enhancing’ other talent, why not utilize a guy that used to have the babyface fans chanting ‘Woo Woo Woo You Know It’ all the while wearing a fake spiked hair head band.
Zack started his career of better than a lot of guys you could easily say. Ryder, along with his friend Curt Hawkins aligned with Edge and was involved in Edge’s match at WrestleMania 24. Not bad for a guy that had only been with the main roster for a year. His role, like most mid carders, became limited so he turned himself back to a babyface and created his YouTube show, his t-shirts began to sell out without him even appearing on Raw or SmackDown. The WWE took quick notice, brought Zack back to TV, gave him the United States Title and life seemed to be on the rise for the kid from Long Island for 2012. How does the WWE reward Ryder for not only getting himself over with the fans, help them make money, and help the WWE become a major topic every day on twitter? He becomes involved with Eve while feuding with Kane. Sounds like a route to success, not the case for Ryder. After Ryder’s team lost at WrestleMania to Team Johnny Laurinaitis, he was dumped by a heel turning Eve the same night. Shortly after, Ryder’s push ended as quickly as Kane shoved the Broski and his wheelchair stricken body off the stage.
Since then the WWE has had Ryder appear only a hand full of times on TV and completely took over and since ended his YouTube show. Zack has since taken it upon himself to make sure he continues to stay relevant and advance his career. He released a single and it has climbed into the top 100 on iTunes. He also vented his frustrations via Twitter, it remains to be seen if it’s a work leading to a heel Ryder turn or he is truly upset and demands his release or is fired. If the latter happens you better believe Ryder will be pulling in the big bucks on the indy scene.
It’s pretty obvious the WWE has trouble with booking multiple feuds at the same time so they continue to use throw away matches to fill the time in between the two or three storylines they build each month. Unless Zack is hiding extremely well in catering the WWE should use him to put over mid card heel talent like an Antonio Cesaro or even Fandango. If they want to at least try to build mid card talent use other mid card talent to do so. In theory this is how you build feuds, maybe the WWE will accidentally stumble into an angle with Ryder that works and his career is rejuvenated. If not, enjoy the catering you rave about Zack because there’s no telling what you’ll get at the local VFW.
Until next week guys, leave a comment, tell a friend, listen to the Creatively Endeavored Pulsecast on BlogTalkRadio.com or iTunes, follow me on Twitter @CamDougharty and let’s talk ‘rasslin!